HOLLISTER Debuts New Line of Performance Denim
with COOLMAX® ALL SEASON Technology
and LYCRA® Fiber
Hollister recently introduced a new line of performance jeans for guys and girls that incorporates INVISTA’s COOLMAX® ALL SEASON technology and LYCRA® fiber for year round comfort and lasting fit.
One of the most relevant trends in the denim category today is to integrate performance fibers for added functionality. Hollister is taking a leading position in the performance arena with their Advanced Stretch Jeans with COOLMAX® ALL SEASON technology. The fabric moves moisture away to keep the body cool and dry on hot days, and has insulating fibers for added warmth when it is cool. These benefits come from the fiber structure, so they are permanent and don’t wash out.
“At Hollister, denim is a part of our DNA and we continue to find ways to enhance the assortment. Our goal with the innovative COOLMAX® All Season technology is to provide products that fit the needs of our customer’s on-the-go lifestyle,” said Kristin Scott, Brand President of Hollister Co.